Rental Property Marketing Mistakes

Relying too Heavily on Word-of-mouth

While word-of-mouth can be a great way to market your property, relying too heavily on it can be a mistake. If you don't have an active marketing strategy, you may find that your property sits vacant for long periods of time. To avoid this, make use of online listing sites, social media and yard signs, in addition to your local network.

Not Having an Online Presence

It's important to have an online presence if you want to successfully market your rental property. Potential tenants should be able to find information about your property whether it's on your website or on listing sites like Zillow or Trulia.

Not Monitoring Online Reviews

If you have an online presence for your rental property, it's important to monitor reviews and ratings regularly. Potential tenants will often read reviews before making a decision about whether or not to rent from you. If you see negative reviews, take steps to address the issues that were raised and improve the tenant experience at your property.

Not Having a Clear Target Market

Many property owners make the mistake of failing to identify a target market, which can result in wasted marketing efforts and lower occupancy rates. To avoid this mistake, take the time to identify your target market and create a marketing plan that appeals to them. 

Some factors to consider when identifying your target market include location, price range, amenities, and type of tenant. For example, if you're trying to attract young professionals, then you'll want to focus on properties that are close to public transportation and business district. 

Using Dated Marketing Materials

Don’t use out-of-date marketing materials. These marketing materials can give prospects the wrong impression of the rental. To avoid this mistake, make sure to keep your marketing materials up-to-date. This way, potential tenants will get a true sense of what your rental property looks like and what amenities it offers. 

Another tip is to create a marketing plan that specifically targets your intended market. By taking the time to identify your target market and create a tailored marketing plan, you can avoid wasted effort and increase your chances of attracting quality tenants.

Not Taking Advantage of Technology

As a rental property owner, it’s important to take advantage of technology in your marketing efforts. There are many online platforms that allow you to list your properties. What’s more, there are numerous websites and apps that focus specifically on rentals. Utilizing these platforms will help you reach a larger pool of potential tenants.

Neglecting to Follow-Up with Prospects

Failing to follow up with rental prospects is a mistake that many landlords make. They assume that their prospects will contact them when they're ready to rent, but the reality is that many prospects won't take the initiative to reach out. 

As a result, it's crucial that you stay in touch with your prospects on a regular basis so that you're top of mind when they are finally ready to rent. A simple phone call or email every few weeks is all it takes to keep your name top-of-mind and build a relationship with them.  So if you're not already following up with your rental prospects on a regular basis, start doing so today.

Failing to Measure Results

Failing to measure the results of your marketing campaigns is a costly mistake that can lead to wasted time and money. Without assessment, it's impossible to tell what's working and what isn't. There are a number of different metrics you can use to assess the success of your marketing campaigns. Some common metrics include leads generated, cost per lead, conversion rate, and return on investment (ROI). By tracking these metrics, you can get a better understanding of which marketing strategies are working and which ones aren't.

Bottom Line

We’ve mentioned some of the common mistakes that people make while marketing their rental properties. These mistakes may not seem huge but they can have a significant impact on your marketing efforts and overall ROI. 

Marketing can do wonders when used properly. You can reach out to property management companies, such as Peak Residential, to better address your marketing needs. Property management services offer a comprehensive packages to reduce your stress and protected your investment. 

Reach out to Peak Residential today to learn more about our property management services!